Schaefer & Bierlein has actually been around longer than the township of Frankenmuth that was established in 1854. George M. Schaefer opened his blacksmith and woodworking shop in 1852. In 1890, George M.'s son, George A. took over the business. Holding to the theory that you can never have too many George's, the Schaefer's teamed up with their first partner, George Rummel in 1905. Yet, it wasn't until Barney Schaefer came onboard in 1914, that the already 62-year old company began selling automobiles. The boom was on, and the foundation of progressive thinking plus superior customer satisfaction was set. In those days, customer satisfaction often meant teaching the buyer how to drive! Then, in 1954 Duane Bierlein and Elmer Schaefer purchased the Rummel half of the partnership, and Schaefer & Bierlein was born. Duane and his son Randy purchased the Schaefer half of the business in 1983. They kept the name, as well as the dedication to progressive thinking and customer satisfaction that Barney had when he sold that very first car almost 90 years ago. Today, six generations later, Randy and his son Kyle continue to provide superior customer service . . . service that sells cars.
It's our forward-thinking approach and devotion to our customers that gives Schaefer & Bierlein the distinction of being the oldest business in Saginaw County. Here's why:
Thank you for viewing our Chrysler, Jeep, RAM and Dodge web site!
At Schaefer & Bierlein we strive to provide outstanding professional service in all areas of our automotive dealership. We are proud to present Chrysler, Jeep, RAM and Dodge models and are confident we can find the new car, truck, van, or SUV of your dreams. Looking for that certain 2012 or 2013 Chrysler 200, 300, Town & Country, Dodge Caliber, Grand Caravan, Nitro, RAM 1500, Jeep Grand Cherokee, Patriot or Wrangler? We will do everything it takes to get you that model equipped with the features you desire.
If you are in the market for a used car in Frankenmuth, look no further! At Schaefer & Bierlein, we stock a large amount of high quality used cars to serve the Frankenmuth region. We are proud to have certified and pre-owned vehicles ready for you to test drive today.
Please visit Schaefer & Bierlein at 1015 Weiss Street and let us show you all of the Chrysler, Jeep, RAM and Dodge services we offer. We have an easy way to get driving directions to our dealership or have specific driving directions from the Bay City area.
1015 Weiss StFrankenmuth, MI 48734