Schaefer & Bierlein has actually been around longer than the township of Frankenmuth that was established in 1854. George M. Schaefer opened his blacksmith and woodworking shop in 1852. In 1890, George M.'s son, George A. took over the business. Holding to the theory that you can never have too many George's, the Schaefer's teamed up with their first partner, George Rummel in 1905. Yet, it wasn't until Barney Schaefer came onboard in 1914, that the already 62-year old company began selling automobiles. The boom was on, and the foundation of progressive thinking plus superior customer satisfaction was set. In those days, customer satisfaction often meant teaching the buyer how to drive! Then, in 1954 Duane Bierlein and Elmer Schaefer purchased the Rummel half of the partnership, and Schaefer & Bierlein was born. Duane and his son Randy purchased the Schaefer half of the business in 1983. They kept the name, as well as the dedication to progressive thinking and customer satisfaction that Barney had when he sold that very first car almost 90 years ago. Today, six generations later, Randy and his sons Kyle and Craig continue to provide superior customer service . . . service that sells cars.


It's our forward-thinking approach and devotion to our customers that gives Schaefer & Bierlein the distinction of being the oldest business in Saginaw County.   Here's why:

  • Chrysler has repeatedly recognized Schaefer & Bierlein as having a higher Customer Satisfaction index
    than any dealer in Saginaw, Bay, Midland, Genesee and Tuscola counties.
  • Schaefer & Bierlein is the Tri-Cities only dealer for ALL Chrysler, Dodge and Jeep products.
  • We have 10 financing sources on site.
  • Our award-winning service department opens at 7:30am everyday - even Saturday,
    and is open until 8:00pm on Mondays.
  • We are one of the first to offer customers free loaner cars.
  • Our certified repair technicians have decades of experience. Some have been with us for over forty years.
  • Want more proof? Ask the owner. Randy Bierlein would love to hear from you:
      - Business: (989) 652-9965
      - Home: (989) 652-2860

Thank you for viewing our Wagoneer, Chrysler, Jeep, RAM, Dodge, and Fiat website!

Welcome to Schaefer & Bierlein, Proudly Serving Flint MI, Saginaw MI, Bay City MI and Davison, MI Drivers Where We're More New Wagoneer, RAM, Jeep, Dodge, Chrysler, and Fiat Models

In addition to providing the drivers of Frankenmuth, Michigan with a cornucopia of new  Wagoneer, RAM 1500, RAM 2500, Jeep Cherokee, Dodge Grand Caravan, fiat 500x, and Chrysler Pacifica vehicles and used cars, we at Schaefer & Bierlein are dedicated to all of your automotive needs. Namely, that includes helping you find the model that best suits your lifestyle and your budget through conversations with our sales consultants and  RAM, Jeep, Dodge , Wagoneer, Chrysler, and FIAT, lease and financing experts.

But wait, there's more. After you've left our showroom and driven your new car home, our longstanding relationship has only just begun. Over the miles that you and your RAM, Jeep, Dodge or Chrysler car share, our Wagoneer, RAM 1500, RAM 2500, Jeep Cherokee, Dodge Grand Caravan and Chrysler Pacifica, FIAT 500X service technicians are available to carry out your model's routine maintenance needs. Moreover, our comprehensive parts department houses all the fixings that do-it-yourself drivers require when electing to tackle their own automotive repairs.


In summary, we at Schaefer & Bierlein are looking forward to assisting you in the ways in which match your automotive needs. To learn more about the products and services that our team provides, we welcome you to visit our showroom at your earliest convenience. Housed nearby at 1015 Weiss St Frankenmuth, Michigan we're happy to continue the conversation and answer any questions.


Schaefer & Bierlein Chrysler Dodge Jeep Ram FIAT

1015 Weiss St
Directions Frankenmuth, MI 48734-1923

  • CALL US: (877) 397-4111


  • Monday 08:00AM - 08:00PM
  • Tuesday 08:00AM - 06:00PM
  • Wednesday 08:00AM - 06:00PM
  • Thursday 08:00AM - 08:00PM
  • Friday 08:00AM - 06:00PM
  • Saturday 08:00AM - 02:00PM
  • Sunday Closed

Dealership Contact Info:

Schaefer & Bierlein Chrysler Dodge Jeep Ram FIAT 
1015 Weiss St
FrankenmuthMI 48734-1923
(877) 397-4111
Dealership: Directions