Schaefer & Bierlein has actually been around longer than the township of Frankenmuth that was established in 1854. George M. Schaefer opened his blacksmith and woodworking shop in 1852. In 1890, George M.'s son, George A. took over the business. Holding to the theory that you can never have too many George's, the Schaefer's teamed up with their first partner, George Rummel in 1905. Yet, it wasn't until Barney Schaefer came onboard in 1914, that the already 62-year old company began selling automobiles. The boom was on, and the foundation of progressive thinking plus superior customer satisfaction was set. In those days, customer satisfaction often meant teaching the buyer how to drive! Then, in 1954 Duane Bierlein and Elmer Schaefer purchased the Rummel half of the partnership, and Schaefer & Bierlein was born. Duane and his son Randy purchased the Schaefer half of the business in 1983. They kept the name, as well as the dedication to progressive thinking and customer satisfaction that Barney had when he sold that very first car almost 90 years ago. Today, six generations later, Randy and his sons Kyle and Craig continue to provide superior customer service . . . service that sells cars.

THE DIFFERENCE

It's our forward-thinking approach and devotion to our customers that gives Schaefer & Bierlein the distinction of being the oldest business in Saginaw County.  Here's why: