2018 Jeep Fest


Check out the Facebook page: SBJEEPFEST!

S&B Jeep Fest celebrates all things Jeep. This year we are expanding our event to make room again. We'll be on the north side of Harvey Kern Pavilion in Frankenmuth's Heritage Park (by the river). S&B Jeep trail is of course open at Schaefer & Bierlein again, and we're expanding the event to yet another location in town and bringing you MUD... Yes MUD in 'Muth. Located just north of S&B and south of the pavillion! Mud in the middle of Jeep Fest! Join us for our annual Jeep Scavenger Hunt all day Saturday to test you Jeep knowledge and win some great prizes.

Register your Jeep early, and you'll get VIP parking on the north side of the pavillion by the river, access to all of the Jeep obstacles and activities, a fist full of bucket raffle tickets from our vendors, $5 food truck coupon, a drink coupon, and a chance to win one of our famous Jeep trophies! (1 Registeration per Jeep, not per person in the Jeep. That means bring your friends and family!) Each Registered Jeep will also get an official event sticker.

Food this year will be provided by our S&B Food Truck Rally and feature cuisine from: HQ Vigilante, The Cheese Trap, Tamale Rose, & Kernel Benny's Kettle Corn

Beer and soft drink sponsored by Frankenmuth Brewery.

Vendors include: Schaefer & Bierlein, Mopar, Jeep, Vehicle Accessories/BDS, Insufficient Funds Offroad, and Barnum RG Auto Salvage, Great Lakes Four Wheel Drive Association, 989 STUDIO, Frankenmuth Cigar Co., Wicked Jeeps Southeast Chapter, and KONA-ICE OF FENTON

Special Guest : SSG Travis Mills of the Travis Mills Foundation will be on hand to promote his new book TOUGH AS THEY COME and his movie TRAVIS: A Soldiers Story. Check out his amazing story and get an chance to meet him in person. Learn about his foundation that helps recalibrated veterans and their families through long-term programs that help these heroic men and women overcome physical obstacles, strengthen their families, and provide well-deserved rest and relaxation.

Full details will be listed including a schedule of events and special announcements on our Facebook page www.facebook.com/sbjeepfest as details become available, or head over to JeepFest.com for more information.


What are my transport/parking options getting to the event?

With your Jeep registration you'll receive special event parking in the show space. Spectators are welcome and can drive separate. Parking will be available adjascent to the event within easy walking distance.

What can/can't I bring to the event?

Watch the forecast and dress for the weather that day. There's no excuse to drive a "go anywhere, do anything vehicle" and not be prepared for what nature throws at us.

Other items to consider:
Chairs and pop up tents for sitting near your Jeep and enjoying the day are welcome . (sunscreen and something to make a little shade is a plus)

Well behaved pets are allowed on the grounds. You are responsible for their actions and messes though, so pack accordingly.

Please no portable grill's.

Where can I contact the organizer with any questions?

All of your questions can be answered through our facebook page www.facebook.com/sbjeepfest or you can call the S&B directly and ask for Joe Seckora, or Adam Traver at (989) 652-9965

Do I have to bring my printed ticket to the event?

While it's not necessary to bring a printed ticket to the event, we're able to process registrations so much faster that the person in the Jeep behind you will appreciate it if you show up with your ticket ready to scan. Thank you for helping us out!



Previous S & B Jeep Fest Events...

S & B Jeep Fest 2017




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Schaefer & Bierlein Chrysler Dodge Jeep Ram FIAT

1015 Weiss St
Directions Frankenmuth, MI 48734

  • Sales: (877) 397-4111
  • Service: (877) 619-6802
  • Parts: (877) 899-5674


  • Monday 8:00am-8:00pm
  • Tuesday 8:00am-6:00pm
  • Wednesday 8:00am-6:00pm
  • Thursday 8:00am-8:00pm
  • Friday 8:00am-6:00pm
  • Saturday 8:00am-2:00pm
  • Sunday Closed
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