New Cars, Trucks, & SUVs for Sale in Frankenmuth







* MSRP is the Manufacturer's Suggested Retail Price (MSRP) of the vehicle. It does not include any taxes, fees or other charges. Pricing and availability may vary based on a variety of factors, including options, dealer, specials, fees, and financing qualifications. Consult your dealer for actual price and complete details. Vehicles shown may have optional equipment at additional cost.

*Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is non-binding and does not constitute an offer. Contact your dealer for updated vehicle pricing.

* The estimated selling price that appears after calculating dealer offers is for informational purposes, only. You may not qualify for the offers, incentives, discounts, or financing. Offers, incentives, discounts, or financing are subject to expiration and other restrictions. See dealer for qualifications and complete details.

* Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness.

* Max payload/towing estimate ratings shown. Additional options, equipment, passengers, and cargo weight may affect payload/towing weights. See dealer for details.

* In transit means that vehicles have been built, but have not yet arrived at your dealer. Images shown may not necessarily represent identical vehicles in transit to your dealership. See your dealer for actual price, payments and complete details.


Welcome to Schaefer & Bierlein - the nation's oldest car dealership! Conveniently located in Frankenmuth, MI, we proudly serve the residents of Saginaw County, Bay County, Midland County, Genesee County, Oakland County and beyond.

From the moment you step foot on our lot, you'll have a wide selection of brand-new Chrysler, Dodge, Jeep, and RAM vehicles to choose from, including the 2024 Chrysler Pacifica, Dodge Hornet, and Jeep Compass.

Our new inventory offers lots of options to fit any credit score, style preference, and budget. Get yours before they're gone at Shaefer & Bierlein.

You'll Find the Latest Jeep, Chrysler, Dodge, and Ram Brand Vehicles at Schaefer & Bierlein in Frankenmuth, MI

For more than a century, Schaefer & Bierlein has been a provider of the latest makes and models. If you're looking for the latest vehicle brands, we've got them.

Our new inventory includes new Chrysler vehicles such as the Chrysler Pacifica and Chrysler 300, two luxurious and family-friendly SUVs. The Pacifica has earned more than 170 awards, including being named one of the Top Safety Picks by the IIHS.

Our inventory extends to Dodge models like the Dodge Hornet, a sleek and stylish CUV that can reach top speeds of 128 miles per hour.

Jeep and RAM vehicles we carry include:

  • Jeep Cherokee
  • Jeep Compass
  • Jeep Gladiator
  • Jeep Renegade
  • Jeep Wrangler
  • Jeep Grand Cherokee
  • Jeep Grand Wagoneer
  • Ram 1500
  • Ram 2500

Benefits of Buying a New Car, Truck, or SUV from Schaefer & Bierlein in Frankenmuth, MI

There are many benefits of buying a new car from a dealership, but why Schaefer & Bierlein specifically?

In addition to the experience that comes from being the nation's oldest dealership, we are proud to have earned positive reviews and testimonials from Frankenmuth residents who've purchased a new Dodge Hornet or Jeep Wrangler from us.

These testimonials reference our affordable prices, industry knowledge, and laid-back shopping experience, not one that's rushed or forced. It's because of these experiences that Schaefer & Bierlein in Frankenmuth has been recognized for having one of the highest Customer Satisfaction indexes in several counties, including Midland, Saginaw, and Tuscola.

Schaefer & Bierlein is the only dealership in the Tri-City area that carries a wide selection of all Ram, Jeep, Dodge, and Chrysler brand vehicles, so you know that every time you step on our lot, you're getting the latest and greatest selection of vehicles. While you're here, you'll get to enjoy free WiFi, complimentary coffee and tea, and a play area so your children are entertained while you browse our new inventory.

The Team at Schaefer & Bierlein is Here to Help You Make an Informed Car-Buying Decision

At Schaefer & Bierlein, we believe that every car-buying experience should be positive. Sometimes you visit the dealership knowing what you want, but other times, that's not the case. When that happens, you need to have a knowledgeable staff member in your corner to help.

Since our team works with these vehicles so often, we're here to answer any questions you may have about them. This includes options for customization, exclusive features, overall performance, and current deals and incentives.

Schaefer & Bierlein is your go-to if you're looking for a trusted new inventory dealership in the Frankenmuth area.

Schaefer & Bierlein is Your Trusted Frankenmuth Dealership for Brand-New Cars, Trucks, and SUVs

Here at Schaefer & Bierlein in Frankenmuth, we know that you have a lot of options regarding where to turn for quality, brand-name vehicles, so we're honored that you chose us.

As the nation's oldest car dealership, we take great pride in continuing to offer unparalleled customer service to the residents of Frankenmuth and the greater Saginaw County area. Our company has been around longer than the city we reside in. Over the years, our company has seen the world and technology evolve. From our humble roots as a woodworking shop in the mid-1800s to the award-winning dealership we are today, there's no car-buying experience quite like the one offered at Schaefer & Bierlein.

With over 100 years of experience under our belt, we guarantee that you'll leave our Saginaw County dealership with a vehicle perfectly tailored to your needs, style preferences, and budget. When you shop here, powerful engines, hybrid driving experiences, and innovative technology are at your fingertips.

Thank you for choosing Schaefer & Bierlein for your automotive needs. Whether it's buying a new car, taking advantage of our 10 financing options designed to fit any credit score, and a reputable service center, you can depend on a quality experience every time you step foot on the Schaefer & Bierlein lot.